Georges-Favre Jacot envisions the future of watchmaking with ZENITH, a new vertical approach to Swiss watchmaking.

A young visionary dreams of creating the most precise watch known to mankind. He knows that to achieve this, he must rethink the traditional way watches are made and bring together under one roof all the talents and crafts required. This is the story of Georges-Favre Jacot and ZENITH, pioneers of vertically integrated Swiss watchmaking.